TikTok is introducing a updated setting that permits them to cut down on the volume of AI-made media appearing in their streams. This initiative comes as the service disclosed that it currently hosts over 1 billion content made with AI.
Trial and Implementation
The update is undergoing trials over the coming weeks before a full-scale launch. This advancement comes amid a rise in AI-generated material, driven by new video-generation tools.
AI Proliferation Online
Recent reports that almost 10% of the fastest-growing content creators on a competing service exclusively feature content made by AI. A significant portion of this material is deemed “AI slop”, a label for poor-quality, bulk-generated content that is often absurd or bizarre.
“We know from our community that numerous viewers enjoy content made with AI tools, from AI artwork to science explainers, and we want to provide users the ability to adjust the amount of that, based on their own choices,” said a company executive.
Scale of AI Content
The service shared that there are currently 1.3bn videos on its service identified as made with AI. Overall, in excess of 100 million pieces of content are submitted to the platform daily, making clips made by AI a limited portion of its complete catalog.
How to Adjust Settings
Users will be capable of limit or boost the level of AI-generated videos they see by opening the content preference setting in the platform and selecting the AI content topic. Additional categories that currently be modified under the setting encompass politics, style, cosmetics, and dance.
Content Labeling and Policies
The platform’s rules require users to tag convincing AI-made content, and it prohibits harmful deepfakes of celebrities or crisis events. Any believable AI-generated clip that is without a tag can be removed under its terms of service.
Additionally, the platform will henceforth add an artificially created watermark to content made using its proprietary AI systems, or detected by an cross-platform project for spotting AI-generated material. This action is aimed to deter users from trying to circumvent the labeling process.
Responsible AI Funding
The company is additionally launching a $2m educational fund for specialists and groups to develop informative material about responsible artificial intelligence. This project will benefit charitable organizations dedicated to teaching computer science.
Platform Protection
The platform has justified its moderation strategy, amid controversy over proposals to cut jobs for a large number of content moderators in the United Kingdom. The company is set to cut a significant number of roles in its trust and safety team in the UK capital, with worker representatives and digital protection specialists expressing worry that staff are being displaced by automated systems.
A senior executive stated that human moderation would still have a role, but automated tools can shield workers by eliminating the most distressing content before it has to be seen by staff. The platform reported a notable drop in disturbing and violent content handled by content reviewers over the previous year due to reliance on its automated systems.
It is vital to combine people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is where a significant AI assistance is really helping us operate efficiently.”
